Maximizing reservations booked through your room block is key to earning more commissions. Your organization has done everything possible to attain this goal, including negotiating the lowest rates, and simplifying the reservation process for guests.

Unfortunately, you have competition. 

The biggest threat to earning these commissions are the hotels themselves. Hotels spend billions on advertising dollars, offering rewards programs. in-room perks, and more – all with the goal of convincing guests to book directly through them instead.

Your organization is already doing all it can to motivate guests to book through you. How else can you win them over?

Let’s look at the single biggest pain point that affects all guests, no matter where they book their room: Hotel Cancellation Fees.

If a guest cancels too close to their stay, or fails to show up, they will be charged with whatever their hotel's cancellation penalty is. While this is typically equivalent to one-night's stay at the hotel, some penalties are more severe -- even costing two nights, or at times the entire cost of a guest’s stay. 

If you were able to eliminate hotel cancellation fees altogether, this unique benefit could incentivize guests to book through you for good.

Now, there is a way to capitalize on this opportunity that comes at no cost to you: including Guest Cancellation Insurance with all reservations booked through your room block.

With this insurance, customers who book through you can cancel up through their arrival date -- and receive a 100% refund of the hotel’s cancellation fee if one is charged. The only way a guest is covered by this insurance is by booking through your room block. In other words: the benefit of this insurance is exclusive to you. 

When guests understand that only your company will protect them against both cancellations and fees, and that this benefit comes included with their reservation, they will feel more secure using you as a vendor -- and feel motivated to book through your company over a different third party.

You can both eliminate a major concern all guests have while making hotel reservations, and book more rooms because of it. It’s a win-win for all.

This insurance is paid for by the guest, and the cost starts at just 5% of their reservation deposit. For example, if a one-night deposit is $100, then the insurance cost is just $5. You would add this 5% insurance fee to all guest reservations, which in this example would now equal $105.

On your website, where links to book hotels are located, you would add verbiage promoting the benefit that this insurance now included in their reservations. 

There is no mention of the 5% fee to your customers. Instead, only the benefits and exclusivity of this program are communicated. 

Besides protecting your customers in typical years when a “normal” number of cancellation fees charged, this program will be invaluable when adverse weather events occur anywhere in the world that could cause numerous guest cancellations at once. With our program, each guest would receive a refund of their hotel cancellation fee.

Hotels are constantly having awkward and time-consuming conversations with irate guests who complain about being charged cancellation fees. To make matters worse, hotels typically reverse this charge, choosing to sacrifice income to preserve good will and keep valuable relationships. Now, by working with your organization, these problems all disappear. Hotels will no longer have to handle those refund conversations with your clients.

As an additional benefit to you, your organization will receive a 10% administrative fee based on the total insurance fees taken in from the event. You will both book more rooms and create a new source of revenue!

In addition, your clients, the event organizers, will receive a 5% administration fee for giving us permission to run this program for their events. 

• Increase the number of guest reservations, resulting in earning higher commissions.

• A brand-new powerful customer-retention service that comes at no cost to you.

• Provides a new source of revenue for you and your clients.

• More leverage when negotiating with hotels.